About Us

A Vision – An Ethical E-Commerce Business, A Social Enterprise

Olive Route is a well thought of Idea of the entire team that has come together to support this initiative. Team Olive Route is focused on creating a brand that pioneers in a vision of generating ethical consumerism: with focus to swiftly move towards organic ingredients with no GMOs, no artificial ingredients, and no antibiotics & Halal in F&B arena.


In Products and Services domain, the team is focused in envisioning for our Business Associates and Consumers the priorities around Safety, Ease of use and sense of fun & Fulfillment. We clearly want to achieve this by blending together Modernity with Human priorities and sensibilities cutting across socio-ethnic diversities and that is in harmony with cultures and with Nature.


Members of Team Olive Route have been entrepreneurs who had been looking at creating a Social Enterprise that ties people together in bond of value based ethical Business, which doesn’t just believe in making profits but equally inclined to generating job opportunities, applying ethical business practices and is also caring about the people, surrounding and environment.


Our Founders have also been involved with delivering Corporate Social activities which are enablers in improving social dimensions of deprived ones. Supporting Students in their Educational Financial assistance, Supporting the cause of Vocational Guidance are some of the key initiative taken up by our founding members.

Our entire team and Associates (be it suppliers, manufacturers) are committed to delivering values that we stand for (Safe, Healthy, Close to Nature, Halal Products & Services) and intend to provide end to end services in times to come. 

Meet our Talented Team

Sayed Faisal Iqbal
Executive Director
Faisal has approx. 20+ years of experience in Corporate Environment and has worked with Multinational organizations like HP - EDS, Vodafone, Sitel India. He holds an Executive Post Graduation certification from Indian Institute of Management Indore (IIM - I). Through his Career he has worked with various functions from Project Transitions, Operations, Training & Development etc. 
He takes keen interest in Subjects like Change Management, Standardization of Processes, Building Start-Ups from Scratch and calls himself Student of ISO, Six Sigma and Kaizen.
Avid reader that he is, he likes to read things that touch human values and emotions. Has always been a supporter of  Social Organizations that work for Economically weak Students, Vocational Guidance, Adult Education etc.
He coined the term "E-Commerce with Ethics" for Olive Route and he wishes to live that coinage to the fullest with ultimate focus on Customers core needs. Faisal is totally focused & firmly believes in Olive Route providing Ethical, Safe, Close to Nature, Fun and Halal Products to people thus contributing to make society a better place.
Ahmed Saiful Alwi
Honorary Director - Advisory

Ahmad Shaiful Alwi is a pharmacist by training (Sunderland University, United Kingdom)(1994) and obtained his Master of Business Administration (MBA) degree from University of South Australia, Adelaide (2009). He was also awarded the prestigious, industrial based Advance Diploma in Halal Audit Management (2017) by the Ministry of Human Resource, Malaysia. Has more than 24 years of solid experience in various industries which include pharmaceutical, retail and wholesale pharmacy, hospital, franchise, Fast Moving Consumer Goods (FMCG) marketing, manufacturing and halal.

He once served as the Executive Council Member of the ASEAN Alliance of Health Supplement (AAHSA) from 2006-2011, the association that represents ASEAN industry to the ASEAN harmonisation process. He served as the board member of the Cosmetic, Toiletry & Fragrance Association of Malaysia (CTFAM) from 2006-2010 and sat in various Scientific, Technical and Regulatory committees in Malaysia and Singapore.

He is also a certified HRDF trainer and has been the certified Halal Professional Trainer for Halal Development Corporation (HDC) since 2010. He has conducted numerous halal-based workshops and presented in many seminars and halal professional programmes. He is involved in developing halal industry and preparing the industry for halal certification in many parts of the world including Japan, S Korea & India.

Shaiful also sits in various halal technical committees as industry experts in government or government related agencies such as Halal Industry Development Corporation (HDC), Performance Management Delivery Unit (PEMANDU), Prime Minister’s Department, and National Occupancy Skills Standard (NOSS), Department of Skills Development, Ministry of Human Resource.

Besides his professional works, Shaiful Alwi is also very active in contributing to the society at local, regional and international levels via various social and non-profitable organisations. He is the founding member and serves as the Board of Trustee of the Islamic & Strategic Studies Institute (ISSI) from year 2010 till to date. He is currently the President of the Adam Charitable Foundation (ACF), a global philanthropic organisation based in Labuan, Malaysia. 

Shaikh Iqbal
Legal Advisor

Advocate Iqbal Ahmed Shaikh is an experienced lawyer and has multifarious exposure to varied industries and diverse branches of the law which include Corporate Litigation and Regulatory Practice, Contract Drafting and Management, Cooperative and NGO compliance and litigation. An attorney with substantial experiences in Property, Conveyance, Contract, Company Law, DRT, Consumer Protection, Cyber Law (Information Technology), IPR and civil legal practice.

The diversity of his 18-year+ legal experience – as a lawyer, legal manager and administrator –enables him to bring uniquely well-rounded experience to the multiple areas of law a legal counsel needs to handle, including property, corporate law, IPR law, and regulatory compliance, insurance issues, and commercial transactions.

Lead Service Area:

  • Property and Civil Litigation
  • Contracts and Due Diligence
  • Company Law, Trust, Societies and Cooperatives
  • IPR and Information Technology (Cyber Laws) Labour Laws
  • Consumer Protection Healthcare Laws and Regulatory Compliance
  • Legal Research and Document Management
  • NDA, Motions, Memorandum, Patent Drafting & Management Services
Shaikh Khalid
Lead - IT & Operations 

Khalid comes with expertise in IT and IT support activities. He brings to the team the advantage of understanding and absorbing technologies that currently exists.

Khalid is currently focused on initiatives to enable awareness about Olive Route’s pioneer like work in India in providing Safe, Close to Nature, Healthy and Halal products to consumers. He is doing that by ensuring the Olive Route’s Social Media marketing strategy propagates the ideas of the Olive Route Team.

Manages the Day to Day Operations at Olive route in tandem with Commercials, Sales and Marketing team. Responsible for E2E service Delivery and ensure team follows the SOPs to the T.

A self-motivated individual that he is, Khalid has brought about a lot of improvement in the way Olive Route web portal and App performs. He is focused on upgrading the technologies existing within Olive Route to be ready for future.

Madhu Dadheech
 Lead - HR and CSR initiatives
Madhu is a very creative person and has taken keen interest in ensuring Olive Route's Business plan develops the right way. She has supported the Team with Ideas ranging from Inputs on website to positioning the Brand correctly in the market.
During Idea Exchange Sessions, she speaks about how empathetic we should be towards our customers and keep their interests first. Madhu is totally focused on driving Customer centricity in the team.
Madhu comes with Teaching Background and most of her family members are very much part of Training and teaching fraternity. 
Currently she plays dual roles of being a Home Maker and also supports Olive Route's initiatives with her thoughts and Ideas. She is a driving force behind many CSR activities that the team intends to take up.
Ayub Sayed
Lead - Commercials, Sales and Marketing
Ayub is responsible for leading the Commercial team, Sales and Marketing team for Outdoor and Stores.
He comes with experience of approximately 20 years in Telecommunication and Retail Industry.
He believes in following the Commercial Lead and ensuring its done keeping in mind not only the interest of the organization but also of the end customer.